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    Action From Avedon Delivers The Best


    Los Angeles’ most celebrated destination takes center stage.

    Who says nobody walks in La? At the visionary new Century Plaza, pedestrians can stroll from Minoru Yamasaki’s lovingly restored mid-century modern hotel to innovative outdoor retails and dining establishments. They can rendezvous for coffee or lunch beside a powerful Jaume Plensa sculpture in the grand public plaza, or toast artisanal cocktails at sunset on the hotel roof by the pool. Hundreds of boutiques offer retail therapy in this car-free zone, courtesy of the revamped Westfield Century City, which stands adjacent to top talent agencies, international finance firms, Hollywood studios, parks, and even a planned subway line. And when the days is done, residents can walk a few steps to slip inside the elevator of one of the towers designed by Pei Cobb Freed & Partners and be whisked high up to a residence that offers a quiet refuge and unimpeded views of the Hills, the skyline, and the Pacific. Welcome to the new, modern, walkable LA.

    The New Fairmont Century Plaza Hotel


    The Century Plaza was always the hottest ticket in town. It will be the centerpiece for a highly walkable enclave where anything a discerning traveler could want can be found within the wood and glass walls or just steps beyond them.

    In the heart of Los Angeles, the 400-room hotel will offer guests and locals alike gourmet café, an American brasserie, a rooftop bar, and more. Its 14,000-square-foot spa will beckon mother-daughter travelers seeking pampering and guests in need of a pre-awards-ceremony facial. It lobby bar and fireside huddles will provide both intimacy and high visibility.

    Through its design, architecture, and locations, the Century Plaza Hotel has the ability to remake the past in a way that resonates with modern guests. World travelers can tell when a place is authentic, and the Century Plaza Hotel has always been an authentically essential part of the community. It’s a place to see and be seen, take home that trophy, slip upstairs to celebrate, or just to retreat to a sexy suite or one of the top-floor residences and soak up all the retro-modern beauty.

    Fairmont has a diverse portfolio of historic hotels, elegant resorts, and modern city center properties situated in some of the most breathtaking and pristine areas in the world. Celebrated properties include The Fairmont San Francisco, The Fairmont Banff Springs, The Savoy in London, Quebec City’s Fairmont Le Chateau Frontenac, New York’s The Plaza, Nairobi’s Fairmont The Norfolk, Fairmont Peace Hotel in Shanghai, and Makkah Clock Royal Tower.

    An Elevated Level of Living

    Avenue of the Stars was designed as a grand boulevard. That’s the way urban planners thought back then.
    Today, residents want a walkable core, “We’d like to think that Century Plaza is a model for this new type of living,” says Architect Henry N. Cobb.

    The softened triangles were an obvious choice for Cobb in response to Yamasaki’s towers. The two apexes face one another, allowing the 535-foot-tall buildings to practically touch; yet because of the nature of the structures, neighbors will never see into another’s home. The glassy convex towers stand in direct counterpoint to the hotel, architecturally balancing the 6.4-acre expanse. And those glorious bent-glass balconies—the windows open up to sinuous terraces creating a repetitive cadence that brings the outdoors indoors and provides infinite views, shimmering ambient light, and shade from that Southern California sun.

    Every condominium will come with access to lavish amenities: poolfitness center and spascreening roomlibrarygame roomwine cellarsparty spacesconcierges, and anything else that will allow owners to come home to their personal urban haven.  “These owners are looking for a turn-key living: says Mary Ann Osborn, Managing Director of Sales for the Century Plaza Residences. “They want the conveniences of estate living vertically.”

    The Exemplary Neighbor

    Westfield Century City is redefining the retail experience, creating a destination for more than just consumption.
    Among its 1.2 million square feet of boutiques, flagships, restaurants, and parking will also stand 8 acres of public space. That means an outdoor dining district, walkable plazas, tree-lined paths, an entertaining space, and shelters to chill out beneath on a sunny Los Angeles day.

    Along with all the foot traffic and cutting-edge programs being developed for the site, Westfield is committed to revitalizing this critical intersection of Los Angeles through economic growth. Westfield Century City is creating some 10,000 new permanent retail and construction jobs and is projected to generate $1.4 billion in economic output for the community.

    Along with its neighbors, Westfield will continue to complement Century Plaza as Los Angeles’ hub of arts, entertainment, dining retails, and modern living.